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One of the most famous tennis players in the world and the number one player in the world rankings, Roger Federer, being the official UNICEF Goodwill Ambassador, will play his major role in World AIDS Day public service announcement, the goal of which is to increase the awareness about HIV transmission from mother to child.

The video staring the ATP star lasts 30 seconds and there are three versions of it, available in German, English and French. The 2007 World Aids Day will be held on December 1, and the video is going to be launched on this day.

It is worth mentioning that Roger Federer became the UNICEF Goodwill Ambassador in 2006. He is one of several celebrities who vote for the Unite for Children, Unite against AIDS campaign, which for the first time was launched in October 2005 by UNICEF and UNAIDS. The campaign aims towards informing people about the impact of the disease on children and youngsters.

Among other ambassadors of UNICEF there are such personalities as: David Beckham, Roger Moore, Shakira and several NBA stars more than 40 international cricketers.

"I've seen kids in South Africa who've been affected and it's a very big problem, especially in the poorer countries," outlined Mr. Federer. "It's important to break down discrimination and stigma. Many people always think 'I can't talk to this person', but I think it's very important to speak openly about it."

"I think if people can help the process trying to make HIV a thing of the past, I'm willing to help, too. It's a hard subject to talk about. People sometimes try to avoid it, that's not the way to go," he added.

The campaign entitled Unite for Children, Unite Against AIDS uses the power of sports to educate young people about HIV/AIDS and the dangers the disease can bring. The campaign teaches children the necessary skills to be used in life in order to protect themselves as well as their families.

"Children and young people continue to be disproportionately affected by HIV and AIDS," outlined Federer. "Sport creates leadership opportunities and teaches children teamwork, encouraging them to make good choices that can reduce their risk of HIV infection. Sport also helps prepare young people to meet challenges and encourage them to take leadership roles in their communities. Sport is a fun way to learn lessons that will last a life time," he added.

Being part of the Unite for Children, Unite against AIDS campaign, UNICEF cooperates with various international sports organizations such as the Association of Tennis Professionals, FIFA and the International Cricket Council. These partnerships have the goal of providing the positive aspects that sports can teach.